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Strategic Marketing. A literature review on definitions ...
mpra.ub.uni-muenchen.deStrategic Marketing. A literature review on definitions, concepts and boundaries Mongay, Jorge Autonomous University of Barcelona, SBS Swiss Business School 2006 Online at https://mpra.ub.uni-muenchen.de/41840/ MPRA Paper No. 41840, posted 09 Oct 2012 20:07 UTC