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Search results with tag "Measuring customer satisfaction"
CSI – Customer satisfaction index
www.datamar.cz• The Customer Satisfaction Index (CSI) is a versatile analytical tool for measuring customer satisfaction with a product, service or company. It offers help in finding reasons of customer satisfaction or rather dissatisfaction. • Measuring a level of customer satisfaction and its determinants is important for all companies.
The Impact of Marketing Strategies and Satisfaction on ...
files.eric.ed.govMeasuring customer satisfaction is critical since it is a post-activity measuring index that influences customer decisions (Lin & Sun, 2009). Student satisfaction is not a short-term evaluation but an enduring attitude developed through repeated experiences with higher education. Athiyaman (1997) and Szymanski and Henard