Search results with tag "Customer prof itability analysis"

Customer Profitability Analysis - CIMA

strategy?” Harvard Business Review (November-December). First Union recognizes that not all customers are the same. Though cus-tomer satisfaction is important, the goal is to increase customer and cor-porate profitability. Customer prof-itability analysis is evolving as a basis for determining the level of service STRATEGY 3

  Analysis, Customer, Prof, Strategy, Profitability, Pareto, Corpora te, Customer profitability analysis, Customer prof itability analysis, Itability