Search results with tag "Stakeholder theory and value creation"

STAKEHOLDER THEORY AND VALUE CREATION - IESE

4 As Priem (2007) points out, value creation is primarily a demand-side process. If consumers are unwilling to pay the price, the supposed value creation disappears: the product does not have a built-in value that is waiting to be identified by a buyer who will pay for it. This ties in with the ideas of Mises (1949).

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