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E-commerce in MENA - Bain & Company

Figure 1: Middle East and North Africa (MENA) e-commerce is worth $8.3 billion and has grown by 25% annually since 2014 In MENA, the e-commerce penetration of total retail sales averaged 1.9% in 2017, with the GCC at 3%. The United Arab Emirates (UAE) is the most advanced e-commerce market in the region, with

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