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Prioritizing Stakeholders for Public Relations
www.instituteforpr.orgPrioritizing Stakeholders for Public Relations By Brad L. Rawlins Copyright © 2006, Institute for Public Relations www.instituteforpr.org Prioritizing Stakeholders—1
Prioritizing Stakeholders for Public Relations
www.instituteforpr.orgmanagement and corporate performance. The Journal of Behavioral Economics, 19(4), 361-375; Jennings, M. M. (1999). “Stakeholder theory: Letting anyone who’s interested run the business–no investment required.” Conference paper presented at Corporate Governance: Ethics Across the Board, Houston, TX, April 6.