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TWELFTH EDITION PRACTICAL RESEARCH - Pearson

TWELFTH EDITION PRACTICAL RESEARCH - Pearson

www.pearsonhighered.com

iv Preface Chapter 4. Addition of the concept unit of analysis as a key term; explicit distinction between the key terms assessment and measurement (to create a better balance between qualitative and quantitative strategies in this and succeeding chapters); overhaul of the eleventh edition’s section “Considering the Validity of Your Method” to give a

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