Search results with tag "4ps marketing mix"

7PS MARKETING MIX AND RETAIL BANK CUSTOMER …

They both agreed marketing mix are controllable tools that should be used towards satisfying target market. The major disagreement in literature is what consists of controllable variables or tools as pointed by Rafiq and Ahmed (1995). The 4Ps marketing mix of McCarthy (1964) has received considerable criticism from literatures

  Bank, Customer, Marketing, Retail, Marketing mix, Marketing mix and retail bank customer, 4ps marketing mix