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Search results with tag "Digital champions"
McKinsey Digital The Future of Digital Innovation in China
www.mckinsey.comdigital champions, born in an internet era of text and photos, and rooted in their core disciplines of search, ecommerce, and social media, respectively. At this point, China’s digital landscape paralleled that of Western markets, where Google, Amazon, and Facebook mapped the functions fulfilled by BAT. Such similarity was short-lived, as Tencent