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THE THEORY OF DECISION MAKING - University of California ...
pages.ucsd.eduAllen (6) explains the con-cept of indifference curves. Schultz (172) re-THEORY OF DECISION MAKING 381 cerned with the theory of decision making is essentially an armchair method. They make assumptions, ... that the two parts of the concept of rationality might conflict. It is con-ceivable, for example, that it might be costly in effort (and ...