Example: marketing
Search results with tag "Semi structured"
QUALITATIVE METHODS: CONDUCTING INTERVIEWS AND …
depts.washington.eduInterviews Type of interview: Informal, Unstructured, Semi-structured, Structured Telephone, face-to-face 4 Advantages: •Most in-depth •Collect information about why behaviors are practiced, how people think, and conceptualizations of behavior •Gain knowledge of exact words/language people use •Emic (insider) perspective
Research Methods for Business Students - HTW Berlin
sisis.rz.htw-berlin.de10.7 Group interviews and focus groups 343 10.8 Telephone, Internet-and intranet-mediated interviews 348 10.9 Summary 351 r'8S ' Self-check questions 351 Review and discussion questions 352 Progressing your research project: using semi-structured or in-depth interviews in your research _ 353 References 353 Further reading " 355