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THEORIES OF CUSTOMER SATISFACTION - Shodhganga
shodhganga.inflibnet.ac.in90 THEORIES OF CUSTOMER SATISFACTION A number of theoretical approaches have been utilized to explain the relationship between disconfirmation and satisfaction.
A Model of Customer Satisfaction with Service Encounters ...
www.ruthnbolton.comFailure and Recovery 357 ure/recovery encounters that considers proactive recovery situations, in which the organization initiates a recovery ef-