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Search results with tag "Managing the customer lifecycle"
Chapter 9 Managing the customer lifecycle: customer ...
cdn.ttgtmedia.comManaging the customer lifecycle: customer retention and development 261 Economics of customer retention There is a strong economic argument in favour of customer retention,
Chapter 9 Managing the customer lifecycle: …
cdn.ttgtmedia.com298 Customer Relationship Management Several important questions have to be answered when a company puts together a customer retention plan. Which customers will be targeted for retention?