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Search results with tag "Marketing information system"
THE ROLE OF MARKETING INFORMATION SYSTEM IN …
arpapress.comIJRRAS 11 (2) May 2012 Freihat Role of Marketing Information System 327 Marketing information system has been needed by marketing management for the purpose of identifying, measuring, and forecasting marketing opportunities, besides, analyzing of market segments.
The Role of Marketing Information System on Decision ...
www.ijbssnet.comInternational Journal of Business and Social Science Vol. 2 No. 3 [Special Issue - January 2011] 175 The Role of Marketing Information System on Decision Making