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REVISED PAGES An Introduction to Integrated Marketing ...
www.johnstockmyer.com1 Part Five Developing the Integrated Marketing Communications Program Chapter Objectives 1. To examine the marketing communication func-tion and the growing importance of advertising
INTEGRATED MARKETING AND COMMUNICATIONS PLAN
www.wcu.eduThe Integrated Marketing and Communications planning process resulted in the development of four broad overarching goals: 1. AWARENESS – Increase awareness of Western Carolina University and its mission, core values, campus culture and academic programming across N.C. and into border states.