Search results with tag "Managing customer relationships"
The Effects of Digital Marketing on Customer Relationships
epub.lib.aalto.fiemphasize the importance of building and managing customer relationships, and offer useful models to understand how customer relationships develop. Also consumer behavior, advertising, direct marketing, and e-marketing literature give insight into how digital channels can be used to communicate with customers in order to enhance customer loyalty.
CUSTOMER SATISFACTION AND CUSTOMER LOYALTY
core.ac.ukcustomer satisfaction and customer loyalty are defined and explained based on literature review. In addition, factors influencing customer satisfaction and loyalty, measuring customer satisfaction, importance and approaches are explored. Similarly, in chapter four methods of managing customer relationships are described.
MANAGING CUSTOMER RELATIONSHIPS - Ruth N. Bolton
www.ruthnbolton.comMANAGING CUSTOMER RELATIONSHIPS 5 relationships must be carefully managed and customer loyalty must be earned (Rust et al., 2004). However, the customer base is certainly a market-based asset that should be measured, managed, and tracked over time (Bell et al., 2002). Srivastava, Shervani, and Fahey (1998) discuss how