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Chapter 4: Liquor Store Business Valuation
www.fraziercapital.comLiquor Store Business Valuation 81 ing all cash, or required to pay all cash by the seller, may negotiate a lower mul - tiple. Table 4-3: Liquor Store Business Valuation Rules of Thumb Financial Measure Multiple* Revenue (business only, no real estate) 0.24-0.40 times (0.29 average) Owner’s Discretionary Cash Flow (business only, no real estate)