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Search results with tag "Srinivasan"
Online Shopping Behavior - DiVA portal
www.diva-portal.orgLee & Turban (2001) argued that trust is an important factor to influence consumer’s intention to shop online. Srinivasan (2004) cited that the success of ecommerce is based on two factors: trust and security. Furthermore, he mentioned that earning consumer’s trust in e-commerce is a lengthy process of time and e-retailers can try to provide
SRINIVASAN SERVICES TRUST
www.tvssst.org6 | SST REPORT 2017 units and that he Shri T.V.Sundaram Iyengar was being overly optimistic. To that, T.S. Srinivasan would confidently reply, “Aren't you missing a …