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The Toyota recall crisis: Media impact on Toyota’s ...

The Toyota recall crisis: Media impact on Toyota’s ...

www.instituteforpr.org

The Toyota recall crisis: Media impact on Toyota’s corporate brand reputation Case study submitted for the 2011Jack Felton Golden Ruler Award

  Media, Corporate, Impact, Recall, Crisis, The toyota recall crisis, Toyota, Media impact, S corporate

STANDARD & POOR’S CORPORATE RATINGS STANDARD & …

STANDARD & POOR’S CORPORATE RATINGS STANDARD & …

regulationbodyofknowledge.org

INTRODUCTION Corporate Ratings Criteria 3 Standard & Poor’s traces its history back to 1860. Today it is the leading credit rating orga-nization and a major publisher of financial information and research services on U.S. and foreign corporate and municipal debt obliga-tions. Standard & Poor’s was an independent,

  Corporate, S corporate

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The Toyota recall crisis: Media impact, S CORPORATE, Corporate