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An Overview of Public Relations Theory - California State …
www.csus.eduThe IABC team first started to develop a theory of value of public relations by reviewing theories of business social responsibility, ethics, and conflict resolution. They asserted that public relations has value to the larger society as well as to specific organizations. To further identify the value of excellent public relations, they examined
Public Relations - Tutorial
www.edvencomm.net- 1 - Public Relations Theory and Processes Part 1 • Topic 1: Defining Public Relations • Topic 2: Scope of Public Relations / For and Against PR