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Case Study: Macy’s Private Label
www.jacquelinesupman.comconsumers most personal form of communication. For example, the private label could hold a viral mobile sweepstakes where consumers are encouraged to text in and promote a keyword to their
Case Study: Macy’s Private Label
jacquelinesupman.comMacy’s current hodgepodge of brands, products and spokespeople is no coincidence. The backbone of the retail giant has always been bringing together the