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Next Generation Loyalty Management Systems: Trends ...

Next Generation Loyalty Management Systems: Trends ...

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Next Generation Loyalty Management Systems: Trends, Challenges, and Recommendations 5 the way we see it 2 Source; “The Future of Credit Card Rewards Programs”, Fischer Jordan, 2006-07 3 Cardweb.com, 2009 4 Colloquy, 2009 One of the early efforts to encourage customer loyalty began in 1896 when Sperry

  System, Next, Generation, Challenges, Management, Trends, Recommendations, Loyalty, And recommendations, Next generation loyalty management systems

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