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UNDERSTANDING CUSTOMERS - PROFILING AND …

UNDERSTANDING CUSTOMERS - PROFILING AND SEGMENTATION Mircea Andrei SCRIDON Babes Bolyai University of Cluj-Napoca ... customer profitability. The second half of the paper ... segmentation or modeling, its customer base may seem like a big blob that

  Customer, Understanding, Profiling, Profitability, Segmentation, Understanding customers profiling and, Understanding customers profiling and segmentation, Customer profitability