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Maarit Karppinen STRATEGIC MARKETING PLAN FOR A HOTEL
www.theseus.fiMaarit Karppinen STRATEGIC MARKETING PLAN FOR A HOTEL Hotel and Restaurant Business 2011 . 2 VAASA UNIVERSITY OF APPLIED SCIENCES Degree Programme of Hospitality Management ... Third category is the people travelling for business and professional purposes and may be taking part for example in a meeting or a conference. (Cooper et al. 2008: 15) 11