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Basic Marketing: A Global Managerial Approach - 1st
resource.1st.irity to lead the marketing discipline in developing new, breakthrough approaches for teaching and learning in the first marketing course. Our constant thrust has been to use technology to provide better and easier options for teaching and richer and more interesting approaches for learning. Along with other innovations, we were the
Ethical Considerations - SAGE Publications
www.sagepub.comEthical guidelines are not limited to the marketing discipline, as psychol-ogists also have detailed guidelines regulating research involving human