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Visual Literacy. How to Understand Texts Without …
www.gib.uni-tuebingen.deVisual Literacy. How to Understand Texts Without Reading Them Abstract Storytelling as a means to raise the motivation of recipients to process infor-mation and to support the comprehension of marketing texts written for products that are in need of an explanation. ... chapter 3). 2. Communicative Factors 2.1. Linguistic Implementation