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Search results with tag "Services marketing"

SERVICES MARKETING

SERVICES MARKETING

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SERVICES MARKETING (Text and Cases in Indian Context) Dr. K. Karunakaran M.A., MBA, PGDMM, PGDBA, AMT, Ph.D. ... Types of Distribution in Services The Strategic Role of Intermediaries Key Intermediaries for Service Delivery Direct Delivery ... Marketing of Financial Services Marketing of Tourism Marketing of Health Services

  Services, Strategic, Marketing, Financial, Services marketing, Marketing of financial services marketing

Services Marketing

Services Marketing

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1.5 Summary 1.6 Keywords 1.7 Review Questions 1.8 Further Readings Objectives After studying this unit, you will be able to: Describe the concept of services marketing Define services Discuss the service characteristics Distinguish between products and …

  Services, Marketing, Summary, Services marketing

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Services marketing, Services, Strategic, Marketing of Financial Services Marketing, Marketing, Summary