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occasional paper 17corrected-6
www.fao.orgcontents acknowledgements vii preface vix acronyms xi 1. introduction 1 2. the global agrifood system 3 3. what is a supply chain? 7 3.1 definition of a supply chain 7 3.2 performance problems in the traditional supply chain: the ‘bullwhip effect’ 8 3.3 causes of the ‘bullwhip effect’ and potential solutions 10 4.
The Bullwhip Effect in Supply Chains
sloanreview.mit.eduSLOAN MANAGEMENT REVIEW/SPRING 1997 LEE ET AL. 93 N ot long ago, logistics executives at Procter & Gamble (P&G) examined the order pat-terns for one of their best-selling products, Pampers. Its sales at retail stores were fluctuating, but