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Chapter 17 STRUCTURAL EQUATION MODELING

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Introduction Structural equation modeling (SEM) is a tool for analyzing multivariate data that has been long known in marketing to be especially appropriate for theory testing (e.g., Bagozzi, 1980).

Introduction, Chapter, Modeling, Structural, Equations, Introduction structural equation modeling, Chapter 17 structural equation modeling

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Chapter 17 STRUCTURAL EQUATION MODELING, Introduction Structural equation modeling