Search results with tag "Social and marketing factors"

Influence of Cultural, Social and Marketing Factors on the ...

100 Journal of Marketing Management, Vol. 2(1), March 2014 Kimiloglu and Nasir (2010) conducted a research on Discovering behavioral segments in the mobile phone market to analyze the decision making criteria of 302 mobile phone customers and cluster the sample.

  Social, Marketing, Factors, Cultural, Social and marketing factors