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Search results with tag "Influencing consumer"
MODELS OF CONSUMER BEHAVIOR
ebookbou.edu.bdinfluencing consumer decision are organized diagrammatically in these ... interdependencies among variables or factors determining consumer behavior. * For detail sv Bettman and Jones, Models of Consumer Behavior, ... Individual consumer behavior b. Industrial buying behavior c. The behavior of market in general d. All of the above.
Factors influencing Consumer Perception (CP) towards TV ...
repository.usp.ac.fjof factors, it is reasonable to say, that economic factors do play a significant role in influencing consumer perception towards TV and Newspaper advertising. Social factors according to Muk (2007) are complex and multifaceted because they involve