Search results with tag "Buying behaviour"
FACTORS INFLUENCING CONSUMERS BUYING BEHAVIOUR …
www.eajournals.orgA number of researchers have identified and analyzed factors affecting the consumers’ buying behaviour which affect consumer behavior individually or collectively. The age of a consumer can have a significant impact on his behaviour. How old a consumer is generally indicates what products he or she may be interested in purchasing.
Factors influencing consumer behaviour - IJCRAR
www.ijcrar.comConsumer Buying Behaviour refers to the buying behaviour of the ultimate consumer. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. A purchase decision is the result of each ...
THE INFLUENCE OF CULTURAL FACTORS ON CONSUMER …
www.eajournals.orgCultural Factors and Buying Behaviour Solomon (2011) sees consumer behaviour as the study of processes involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to satisfy needs or desires. Firms and organizations rely on consumer behaviour knowledge to forecast consumer needs and desires.
Effects of Advertisement on Consumer’s Buying Behaviour ...
core.ac.uk0: Advertisement does not effects on the consumer’s buying behavior H 1: Advertisement really effects the consumer’s buying behavior. 3.4 Sample and Measurement Scale A five point Likert scale questionnaire containing (1) Strongly Disagree, (2) …
Factors influencing consumer behaviour - IJCRAR
www.ijcrar.com52 Introduction Buying Behaviour is the decision processes and acts of people involved in buying and using products. Need to understand the concept is
A factor analysis on product attributes for Consumer ...
ssijmar.in3 www.ssijmar.in services.” Consumers buying behaviour is a complex phenomenon with a number of factors that affect their behaviour when they involve themselves with buying process.
IMPACT OF ONLINE SHOPPING ON CONSUMER BUYING …
www.globalscientificjournal.com2007). Thus, a consumer who perceives online shopping as beneficial is more inclined to make online purchases. Adnan (2014) established that perceived advantages and product awareness had a positive impact on consumer attitudes and buying behaviour in Pakistan. In Kenya, a previous study conducted
Cognitive Dissonance and Its Impact On Consumer Buying ...
iosrjournals.orgCognitive Dissonance And Its Impact On Consumer Buying Behaviour www.iosrjournals.org 8 | Page
Factors Affecting Consumer Preference of International ...
ipedr.comThe study is also designed to find out the buying behaviour patterns of the young Pakistani consumers, attitudes towards global and local brands and the preference for foreign brands. 3. Literature review ... (Hansen, 2005), we test the impact of price against consumer’s …
IMPACT OF PEER PRESSURE ON BUYING BEHAVIOUR
granthaalayah.com[Gulati *, Vol.5 (Iss.6): June, 2017] ISSN- 2350-0530(O), ISSN- 2394-3629(P) ICV (Index Copernicus Value) 2015: 71.21 IF: 4.321 (CosmosImpactFactor), 2.532 (I2OR)
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