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M APPLICATION USABILITY CONCEPTUALIZATION AND …
www.vvenkatesh.comRESEARCH ARTICLE MOBILE APPLICATION USABILITY: CONCEPTUALIZATION AND INSTRUMENT DEVELOPMENT1 Hartmut Hoehle and Viswanath Venkatesh Department of Information Systems, Sam M. Walton College of Business, University of Arkansas, Fayetteville, AR 72701 U.S.A. {hartmut@hartmuthoehle.com} {vvenkatesh@vvenkatesh.us}