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Search results with tag "New product development strategy"
STRATEGIES FOR NEW PRODUCT DEVELOPMENT
deepblue.lib.umich.edudeveloping such a statement. As new products are essential to the continued success of most ... managerial tool-what I call a New Product Development Strategy Statement. They have formed convictions concerning new products that seem most appropriate for their respec- ... technical leadership, and risk taking. 2. Follow the leader.., based on ...