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Customer Segmentation Using Data Warehouse and Neural …
www.wseas.orgCustomer Segmentation Using Data Warehouse and Neural Networks . DAJANA ĆORIĆ . Ph.D. Student ... neural networks and how reliable they are in the process of customer segmentation using data from data warehouse. Key-Words: customer, profitability, data warehouse, data mining, neural networks . 1 Introduction The aim of this paper is the use ...