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Search results with tag "Gratifications theory"
Exploring the Uses and Gratifications Theory in the Use of ...
mjde.usm.myUses and Gratifications Theory Katz, Blumler and Gurevitch pioneered the Uses and Gratification Theory in 1974. But according to McQuail (2010), the theory could be traced from the early 1940’s when researchers started investigating why people listen to popular radio programmes and why they read newspapers daily.
Gratifications Theory The Desire for Fame: An Extension of ...
www.buffalo.eduThe Desire for Fame: An Extension of Uses and Gratifications Theory Jian Raymond Rui & Michael A. Stefanone Social network sites (SNSs) enable users to self-disclose to broad and anonymous