Example: air traffic controller
Search results with tag "And gratifications"
Theory and Principles of Public Communication Campaigns
www.sagepub.comUses and gratifications (Katz, Blumler, & Gurevitch, 1974; Rubin, 2002). This offers concepts useful in understanding audience motivations for selecting particular media, attending to media messages, and utilizing learned information in enacting behaviors. AUDIENCE SEGMENTATION AND CAMPAIGN DESIGN Identifying the Audience