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Relationship Duration and Satisfaction - Ruth N. Bolton
www.ruthnbolton.comA Dynamic Model of the Duration of the Customer’s Relationship with a Continuous Service Provider: The Role of Satisfaction Ruth N. Bolton* Published In: Bolton, Ruth N. “A Dynamic Model of the Duration of the Customer’s Relationship with a Continuous Service Provider: The Role of Satisfaction.” Marketing Science, 17 (1), 1998, 45-65.