Example: marketing
Search results with tag "Text as data"
Text as Data - Stanford University
web.stanford.eduWe provide an introduction to the use of text as an input to economic research. We discuss the features that make text different from other forms of data, offer a practical overview of relevant statistical methods, and survey a variety of applications. (JEL C38, C55, L82, Z13) 1. Introduction.
Text as Data: The Promise and Pitfalls of Automatic Content …
web.stanford.eduJan 22, 2013 · Here lies the promise of automated text analysis: it substantially reduces the costs of analyzing large collections of text. We provide a guide to this exciting new area of research and show how, in many instances, the methods have already obtained part of their promise.