Example: tourism industry
Search results with tag "Strategic communication for sustainable development"
Strategic Communication for Sustainable Development
www.cbd.inte ten steps of Strategic Communication for Sustainable Development 36 Step 1: Situation analysis 36 Step 2: Audience and KAP analysis 37 Step 3: Communication objectives 39 Step 4: Strategy design 40 Step 5: Participation of strategic groups 40 Step 6: Media selection and mix 41 Step 7: Message design 42 Step 8: Media production and pretesting 42