Search results with tag "Of brand"
The Effects of Brand Loyalty on the Consumer Buying ...
www.isaet.orgIn terms of the consumer’s point of view, brand awareness, brand associations, perceived quality and brand loyalty have been adopted as the four important dimensions of brand value in the related literature [2,1]. Our research also attempts to present the effect of brand associations, brand awareness and perceived quality on brand
The Impact of Brand Image on Consumer Behavior: A ...
file.scirp.orgDec 20, 2014 · refers to the brand awareness, br and reputation, brand loyalty and brand association. Following the brand equity analysis in the perspective of consumer and perspective of nonfinancial performance, this study analyze- the s relationship between brand image and brand equity by examining con sumers ’ attitude and purchase intention. 2.
Conceptualizing, Measuring, and Managing Customer-Based ...
faculty.fuqua.duke.eduversion of the product or service. Brand knowledge is conceptualized according to an associative network memory model in terms of two components, brand awareness and brand image (i.e., a set of brand associations). Customer-based brand equity occurs when the consumer is familiar with the brand and
An Analysis Study of Improving Brand Awareness and Its ...
ijbssnet.comAlthough, the dimension seem to have impact on consumer perceptions of brand. This paper likewise provides a solution to brand awareness via media store sellers which may help the sellers to promote their products in light of consumer behavior. Keywords: Brand awareness, Customers behavior, Brandimage and loyalty, Customers purchasing behavior