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Search results with tag "Impact on customer loyalty"
Customer Relationship Management (CRM) System
ittoday.infoCustomer Relationship Management (CRM) System What is a Customer Relationship Management (CRM) system? Not only is there little agreement on what it really stands for, there is even less agreement on what constitutes a CRM system, how it should be used, the potential of profitability gain, the impact on customer loyalty, the costs