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FEEL FREE TO DISTRIBUTE THIS EBOOK - edvencomm.net
www.edvencomm.netFEEL FREE TO DISTRIBUTE THIS EBOOK You may freely distribute this ebook to others without prior permission from the publisher or author, as long as it is NOT altered and this ebook is distributed in its entirety. You may freely give away this ebook, bundle it with other products, give it away as a free bonus product, or link to www.EdVenComm.net to
The Customer Value Proposition
www.engr.colostate.eduThis eBook shows you how to create customer value propositions for each of your target users. With these customer value propositions in place, product marketers and managers will find it much easier to direct product roadmaps, write compelling messaging, build supportive sales tools, and excite the whole company.
The Strategic Marketing Process
www.marketingmo.comDOWNlOAD iiihundreds of plans for these marketing activities at www.MarketingMO.com. SHARE this ebook: Introduction “It was the best of times, it was the worst of times . . .” Charles Dickens, A Tale of Two Cities The Internet has fundamentally changed the marketing function, causing the greatest shift in the field since the inven-