Search results with tag "A mac"

Get-A-Mac Campaign Analysis v4 - Working Psychology

Get-A-Mac Campaign Analysis By Kelton Rhoads, PhD • Jan 10 2007 Introduction Apple’s Get-A-Mac (GAM) campaign, created by Apple’s longtime ad agency TBWA\Chiat\Day, was launched May 2, 2006. At the end of the year, the campaign consisted of 19 ads. They all feature “Mac” (played by actor Justin Long), and “PC” (played by John

  Analysis, Campaign, Get a mac campaign analysis v4, A mac campaign analysis, A mac