2015 - TEA

1 Global Attractions Attendance Report20152015 CREDITSTEA/AECOM 2015 Theme Index and Museum Index: The Global Attractions Attendance ReportPublisher: Themed Entertainment Association (TEA) research : Economics practice at AECOME ditor: Judith RubinPublication team: Tsz Yin (Gigi) Au, Beth Chang, Linda Cheu, Bethanie Finney, Kathleen LaClair, Jodie Lock, Sarah Linford, Erik Miller, Jennie Nevin, Margreet Papamichael, Jeff Pincus, John Robinett, Judith Rubin, Brian Sands, Will Selby, Matt Timmins, Feliz Ventura, Chris Yoshii 2016 TEA/AECOM. All rights further information about the contents of this report and about the Economics practice at AECOM, contact the following:John RobinettSenior Vice President, +1 213 593 8785 Chris YoshiiVice President, +852 3922 9000 Brian Sands, AICPVice President, +1 202 821 7281 Margreet PapamichaelDirector, +44 20 3009 2283 Linda CheuVice President, +1 415 955 information about TEA (Themed Entertainment Association):Judith Rubin TEA Publications, PR & Social Media +1 314 853 5210 Jennie Nevin TEA Chief Operating +1 818 843.

2 Disneyland at Disneyland Resort , Anaheim, CA, definitive annual attendance study for the themed entertainment and museum by the Themed Entertainment Association (TEA) and the Economics practice at Attractions Attendance Report42015 THEME INDEX 22 The Americas 22 Asia-Pacific 42 Europe, Middle East and Africa (EMEA) 52 THE BIG PICTURE 6 CONTENTS Aquaventure Water Park, Dubai, 52015 MUSEUM INDEX 64 The Americas 72 Asia-Pacific 74 Europe, Middle East and Africa (EMEA) 76 ABOUT THIS STUDY 78 Methodology and evolution of the TEA/ 78 AECOM Theme Index and Museum Index Frequently Asked Questions 78 About TEA and AECOM 82 THE BIG 25 amusement/theme parks attendance growth worldwide 2014 15 25 amusement/theme parks worldwide attendance 20157.

3 2 %Top 10 theme park groupsworldwide attendancegrowth 2014 156 John RobinettSenior Vice President, Economics, AmericasIt is the 10 year anniversary of the TEA/AECOM Theme Index, and what a year it has been. The top attraction operators saw growth of over 7%, with the Top 25 theme parks achieving over 5% growth tremendous numbers for a relatively mature industry. Over our 10 years of tracking the industry we have seen steady improvements in business volume, despite a global recession, introduction of exciting new technologies, and continued internationalization of the attractions year, global theme park attendance was driven largely by strong performance of the major Asian and operators, including Chimelong, SongCheng, Disney and Universal.

4 Water parks saw healthy attendance improvements of almost 4% with most markets doing well. Finally, museums, while having a few standouts with double digit growth such as the Hermitage in Russia, and the Shanghai Science and Technology Museum, held steady what specific changes have occurred in the business over the last 10 years? Three areas stand out Industry volume, distribution, and ownership. The Wizarding World of Harry Potter , Universal Studios Japan , Osaka, Japan78 The geographic distribution of attractions has moved east across the globe with Asia-Pacific now capturing 42% of the world s major attractions, up from 35% 10 years with regard to ownership, while the industry has certainly welcomed a number of high quality new operators, market share has actually consolidated under the two majors, Disney and has been a good decade overall.

5 And we look forward to what the next one will Parks' Share of Global Attendance200657%30%13%As you can see opposite, industry volume as measured by theme park attendance has grown steadily, both organically and through new park additions. Attendance at the top 25 parks grew from 187 M in 2006 to 236 M in 2015 , with a annual growth rate. At the 18 parks that were in the list continuously over this period, attendance grew from 151 M in 2006, to 192 M in 2015 , equal to a growth of Global Attendance by RegionSame Parks versus Top 25 Parks250M200M150M100M50M02006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Top 25 parksSame parksAttendance2006 52%201547%2006 13%201511%2006 35%201542%North AmericaAsia-PacificEMEA20062015 DisneyUniversalOther Top 25 parks201555%17%29%8 2016 TEA / 10 theme park groupsworldwide attendance 10 theme park groupsworldwide attendance 20147.

6 2 %Top 10 theme park groupsworldwide attendancegrowth 2014 15 RANKGROUP% CHANGEATTENDANCE 2015 ATTENDANCE 20141 WALT DISNEY 137,902,000134,330,0002 MERLIN ENTERTAINMENTS ,900,00062,800,0003 UNIVERSAL PARKS AND ,884,00040,152,0004 OCT PARKS ,180,00027,990,0005 SIX FLAGS ,557,00025,638,0006 CEDAR FAIR ENTERTAINMENT ,448,00023,305,0007 CHIMELONG ,587,00018,659,0008 FANTAWILD (NEW) ,093,00013,020,0009 SEAWORLD PARKS & ,471,00022,399,00010 SONGCHENG ,338,00014,560,000 TOP 10 TOTAL ATTENDANCE 2015420,360,000382,853,000 TOP 10 TOTAL ATTENDANCE ,039,000 TOP 10 THEME PARK GROUPS WORLDWIDE9 2016 TEA / AECOMCALIFORNIA, PARKSTOP 25 AMUSEMENT/THEME PARKS WORLDWIDE1345 FLORIDA.

7 PARKSFRANCE1 PARKGERMANY1 PARKTHE NETHERLANDS1 PARK21915m+10m 15m5 10mUp to 5m24181122212108761 2010 112011 122012 132013 142014 152006 15-10% 0%+10% +20% +30% 2006 15 Circles represent size of attendance at ranked parks in the geography indicated. Slices within circles represent proportion of attendance in the geography from the ranked park indicated by number. Shading indicates attendance at the ranked park versus all other ranked 2016 TEA / AECOMJAPAN4 PARKSSOUTH KOREA2 PARKSCHINA3 PARKSHONG KONG2 PARKSDENMARK1 25 amusement/theme parks worldwide attendance 25 amusement/theme parks worldwide attendance 25 amusement/theme parks attendance growth worldwide 2014 1523205431614251713191511 2016 TEA / AECOMRANKPARKL ocation% CHANGEATTENDANCE2015 ATTENDANCE 20141 MAGIC KINGDOM at Walt Disney World, Lake Buena Vista, FL, ,492,00019,332,0002 DISNEYLAND, Anaheim, CA, ,278,00016,769.

8 0003 TOKYO DISNEYLAND, Tokyo, ,600,00017,300,0004 UNIVERSAL STUDIOS JAPAN, Osaka, ,900,00011,800,0005 TOKYO DISNEY SEA, Tokyo, ,600,00014,100,0006 EPCOT at Walt Disney World, Lake Buena Vista, FL, ,798,00011,454,0007 DISNEY'S ANIMAL KINGDOM at Walt Disney World, Lake Buena Vista, FL, ,922,00010,402,0008 DISNEY'S HOLLYWOOD STUDIOS at Walt Disney World, Lake Buena Vista, FL, ,828,00010,312,0009 DISNEYLAND PARK AT DISNEYLAND PARIS, Marne-la-Vall e, ,360,0009,940,00010 UNIVERSAL STUDIOS at Universal Orlando, FL, ,585,0008,263,00011 DISNEY'S CA ADVENTURE, Anaheim, CA, ,383,0008,769,00012 ISLANDS OF ADVENTURE at Universal Orlando, FL, ,792,0008,141,00013 CHIMELONG OCEAN KINGDOM, Hengqin, ,486,0005,504.

9 000 TOP 25 AMUSEMENT/THEME PARKS 25 amusement/theme parks worldwide attendance 25 amusement/theme parks attendance growth worldwide 2006 1512 2016 TEA / 25 amusement/theme parks worldwide attendance 25 amusement/theme parks worldwide attendance 25 amusement/theme parks attendance growth worldwide 2014 15 RANKPARKL ocation% CHANGEATTENDANCE2015 ATTENDANCE 201414 EVERLAND, Gyeonggi-Do, South Korea ,423,0007,381,00015 OCEAN PARK, Hong Kong ,387,0007,792,00016 LOTTE WORLD, Seoul, South Korea ,310,0007,606,00017 HANGZHOU SONGCHENG PARK, Hangzhou, ,289,0005,810,00018 UNIVERSAL STUDIOS HOLLYWOOD, Universal City, CA, ,097,0006,824,00019 HONG KONG DISNEYLAND, Hong Kong ,800,0007,500,00020 NAGASHIMA SPA LAND, Kuwana, ,870,0005,630,00021 EUROPA-PARK, Rust, ,500,0005,000,00022 SEAWORLD FL, Orlando, FL, ,777,0004,683,00023 TIVOLI GARDENS, Copenhagen, ,733,0004,478,00024DE EFTELING, Kaatsheuvel, The ,680,0004,400,00025 SONGCHENG LIJIANG ROMANCE PARK, Lijiang, ,678,0001,730,000 TOP 25 TOTAL ATTENDANCE 2015235,568,000220,920.

10 000 TOP 25 TOTAL ATTENDANCE ,450,00013 2016 TEA / AECOM2m+1m 2mUp to 1mTOP 20 WATER PARKS WORLDWIDE13 FLORIDA, PARKSGERMANY2 PARKSBRAZIL3 PARKSTHE BAHAMAS1 PARKTEXAS, PARKCOLOMBIA1 2010 152010 112011 122012 132013 142014 152010 1529%-10% 0%+10% +20% +30%Circles represent size of attendance at ranked parks in the geography indicated. Slices within circles repres