2016 –17 - Wesgro

1 Annual review 2016 17. an inspiring place to do business Contents Message from the Chairman 4. Message from the Chief Executive Officer 4. Meet the Wesgro team 5. Research 7. Trade 8. Investment 9. Agribusiness 10. Destination marketing 11. Film and media 13. Marketing 15. Special projects: Air Access 16. Special projects: Cape Health Technology Park 17. Corporate Services 18. 3. Message from the Chairman This past year was a trying time for South We needed to do this not only to give life Africa's economy. to our legislative mandate, and to ensure the excellent record of securing high At a national level, the policy uncertainty, levels of tourism, trade and investment poor leadership and a deteriorating was maintained, but also because we investment climate impacted negatively realised that if the agency did more than on every Province in South Africa. Within its bit, then Cape Town and the Western this context, the work of Wesgro , the Cape's growing economy would make official tourism, trade and investment a much bigger contribution toward promotion agency for Cape Town and the enabling South Africa to weather the Western Cape, has become even more economic storm.

2 Critical. On every measure, Wesgro has done Indeed, despite this downturn emerging remarkably well in ensuring this key from national realities, outside of the objective was met. control of a province or a city, it was essential that the agency perform beyond On behalf of the board of members, expectation, demonstrating that there I want to thank every staff member who remain pockets of hope in the country worked even harder than before to help - where the fundamentals that allow for Cape Town and the Western Cape's Professor Brian Figaji economic growth and job creation remain economy perform beyond expectation. strong, and where investment is not only appreciated, but rigorously sought. Message from the Chief Executive Officer As Cape Town and the Western Cape's Together with our partners in the official tourism, trade and investment Western Cape Government, the City of promotion agency, Wesgro plays a key Cape Town, and the Cape's private sector, role in shoring up confidence in our we have succeeded in shoring up our region, and in our country.

3 Region's reputation as a competitive hub for business and tourism on the African The real test of an agency like ours comes continent. when sentiment shifts in the wrong direction. When the reasons not to invest We have also deepened connections with in your region, or buy your products, or the rest of Africa and the world, helping visit your attractions appear to mount up. to expand our network of non-stop flights to Cape Town International Airport In this regard, 2016/17 was a year when through our Air Access project. And we the Wesgro team's ability to deliver was have taken the message of our region's tested across the board, but I am pleased competitiveness to more investors, to report that the agency passed with buyers and tourists around the world by flying colours. embarking on more than sixty missions in the year. Tim Harris 4. Meet the Wesgro team board of directors Professor Brian Figaji Mr. Michael Spicer Mr. Ashraf Ameen Ms.

4 Wendy Appelbaum Chairperson Deputy Chairperson Director Director Mr. Paul Bannister Mr. Ian Bartes Ms. Andrea B hmert Mr. David Green Director Chairperson of the Audit, IT Director Director and Risk Committee/Director Mayor Marius Koen Mr. Sipho Nzuza Mayor Helena von Schlicht Director Director Director Mr. Solly Fourie Mr. Lance Greyling Mr. Tim Harris Ex-Officio Member of the Board Ex-Officio Member of the Chief Executive Officer representing the Western Cape Board representing the Government City of Cape Town/. Chairperson of the Human Resource and Renumeration Committee Bulelwa Makalima-Ngewena till December 2016. Sipho Nzuza til March 2017. 5. executive team Tim Harris Chief Executive Officer Kholeka Zama Chief Financial Officer Cornelis Van der Waal Chief Research Officer Yaw Peprah Chief Business Officer Jacyntha Twynam Strategic Projects Judy Lain Chief Marketing Officer units Executive Management Unit Trade Investment Marketing DMO & Convention Bureau Kamiela Domingo Denan Kuni Salman Kajie Colin Wardle Inge Dykman Eunice Masamba Kamiela Domingo Frances Green Carmen Taylor Alabama Nondumo Marshia Meniers Che Smith Dinesh Harry Grant Carelse Linda Mase Jason Bell Rehana Boolay Aneez Abrahams Lana Curran Michael Gamwo James Milne Jean Scheltema Corne Koch Tatiana D Santos Nosiphiwo Mqikela Natalie Naude Kuda Matongo Lindokuhle Ntanti Adriaan Fourie Nadine Smith-Clarke Zaheer Hendricks Thiru Naidoo Vuyo Geqe Lerisha Mudaliar Research Corporate Services Strategic Projects Film Julius Okiror Melanie Guentel Jacqueline Harry David King Monica Rorvik Jodie Posen

5 Ashleigh October Nombongo Manana Praven Naidoo Lisa Mini Levurne Goodman Sonwabile Gudla Rihandzu Mathebula Paul van den Brink Latecia Hendricks Ghalied Christian Gaynor Nel Siphokazi Koki Simphiwe Twala Portia Solontsi Bonga Magwentshu Nwabisa Thiso Ester Klaas Dealnawaaz Jacobs Lona Tshongweni Abigail Jordan Dorcas Zide Janine Botha Gysbert Verwey Lilliza Engel Arlene Haupt Mornay Galant 6. Research The Wesgro Research unit is an important driver of the Agency's The unit produced a total of 115 publications, exceeding their success through its work to understand key markets and sectors, target of 100. The types of publications produced are as follows: share this knowledge with stakeholders and assist fellow Wesgro 27 Country Profiles team members with the information they need to perform. 1 Country-Sector 13 Destination Profiles The research team does this by developing relevant tourism, 4 Pitch Books trade and investment publications and providing customised 4 Regional Profiles research and information in support of the core functions of 15 Sector Studies Wesgro .

6 51 Tourism Papers Achievements for the year Success stories The Cape as the Investment Springboard into 64 information Africa requests were completed This project detailed the main reasons why the Western Cape is an attractive destination from which to invest into the rest of the continent. The report contains information on trade, investment and tourism in the province and explains the linkages with other countries and continents. The document further contains the results of a survey with investors to measure their perception of the province as an investment destination. Took on average days to provide customised research and information support of the core functions of the Agency pe: The Ca s trad e and board ng Africa' ment spri busines s invest to do place iring an insp AM. 0 10:56. /04/2. 2017. Brexit Seminar West ern Cape - 18. April 2017..indd 1. Wesgro Research Wesgro planned and hosted a seminar on the impact of Brexit unit presented to to South Africa in general and the Western Cape in particular.

7 43 delegations The seminar was well attended by a range of industry stakeholders during the financial year and more clarity was provided on the expected Brexit process, risks to trade and potential opportunities that could develop. The outcome of the workshop was a presentation that captured the various scenarios and empower exporters to plan for potential trade opportunities and threats. PROFILE: Julius Okiror economist Providing timeous and relevant information to the agency, and the general public, that ultimately leads to economic growth and employment is the reason I. come to work! To do this with amazing colleagues that always go beyond the call of duty, is always inspiring! . 7. Trade The Wesgro Trade unit works to promote and facilitate the export Inward buying and outward selling missions of Western Cape goods and services. Marketing of value-added goods and services Support in accessing finance It also helps facilitate and support the expansion of Western Forging strategic partnerships Cape companies to the rest of Africa through investment.

8 In an exciting change to the way it measured its own success, The unit offers a variety of key services to companies looking to the Wesgro Trade unit focussed this year on increasing the rand export, including: value of exports into global markets and the number of jobs Market research and information resulting from export orders. Investor and company matching Achievements for the year Success stories Traderoots 41 signed business agreements facilitated Wesgro was contacted by Traderoots, an ICT service provider, in February 2017. The company wanted to explore the African estimated economic value market to grow their business. After numerous consultations with the company they decided to join Wesgro on a trade mission to Ethiopia. As a result, Traderoots succeeded in breaking into the 781 jobs Ethiopian market and signed a declaration to the value of R200. million over five years with a potential to create approximately 30 jobs.

9 Vidalonga Vidalonga, which manufactures dairy products, got in touch with Wesgro last year during the Kenya business seminar. They were previously not aware of Wesgro 's Trade offering and after consultations with the company, they have participated on facilitated a total of three Wesgro trade missions, namely to Cameroon, Kenya and Ghana. Vidalonga now exports on a monthly basis to Kenya and three Outward Foreign Ghana and recently secured an export deal of R20 million with Direct Investment a job creation prospect of five jobs, and job retention prospects Projects, to a value of of 30 jobs. Bassalicious Bassalicious, a business owned by a single mother, was originally operating out of a garage. Wesgro assisted with market access into China and Singapore and the company was provided with a platform to exhibit their range of premium sauces at SIAL China in 2016. Thereafter, Wesgro provided export training and tailored their export strategy by assisting them to negotiate and meet with owners of MyOutlets, a multi-million supermarket chain store in Asia.

10 They are currently displaying at MyOutlets Halal Supermarkets in Singapore and are receiving on-going export orders. PROFILE: Nadine Smith-Clarke export advancement manager I currently manage the Export Advancement Programme (EAP) situated within Wesgro 's Trade unit. I have more than ten years of experience in the field of international development. Our team's passion and dedication to capacitating small and medium enterprises to become export ready and our knowledge of international markets has resulted in over 2 500 companies being trained in exporting over the last five years.. 8. Investment The Wesgro Investment unit's key objective is to attract and facilitate foreign and domestic direct investment into the City of Cape Town and the Western Cape. Success stories Darvesh (Da'Realty). The team does this by proactively marketing the province, and its key priority sectors, and offers services such as: Darvesh (Da'Realty) is a United Arab Emirates headquartered Facilitation of access to incentives and grants diversified real estate investor.