Transcription of 브랜드 전략 실행 5단계 - hunet.co.kr
1 hunet Information 2005-07-19. 5 . , . , , / .. 5 . 5 . Copyright 2004 hunet . All Rights reserved. ( ). MBA, - MBA online ( ). ? , , . / .. (differentiation) .. , . , .. 5 .. , , , . , .. Copyright 2004 hunet . All Rights reserved. ( ). MBA, - MBA online ( ). 1- . (Naming) , .. tip . z . z , . z , . z . z . z . z , . 2- . ( : Identity) . , , . BI (Brand Identity) . , , .. , , , .. , . , . , . , .. , , . , , .. , , . 8 . Copyright 2004 hunet . All Rights reserved. ( ). MBA, - MBA online ( ). 8 .. (Self-Image).. (Product) (Reflection).. (Brand Personality) (Relationship).. (Symbol). (Organization) . (Value). , , , , . , .. 3- . (positioning) .. Copyright 2004 hunet . All Rights reserved. ( ). MBA, - MBA online ( ). 4- . (Loyalty) , .. , . , .. , .. , .. , .. 5- . (Extension) . , .. , .. , . , . , . , . , . Copyright 2004 hunet . All Rights reserved. ( ). MBA, - MBA online ( ).
