해외마케팅기획서작성 - hrpark.tistory.com

1 Copyright 2006 hunet . All Rights reserved.( ) , , MBA (Export Marketing Plan) , , ..2006-08-15 Copyright 2006 hunet . All Rights reserved.( ) / , , MBA ? ? (Export Marketing Plan) , , . , , , , ( , , , , , ), ( , , ), , . , , /.

2 Copyright 2006 hunet . All Rights reserved.( ) / , , MBA (1) , 1~2 . , .. , , , , . , , , .. Copyright 2006 hunet . All Rights reserved.( ) / , , MBA (2) , . / 3 5~10.

3 5~10 3~4 , 3~4 . - ?- ?- ?- ?- ?- ?Copyright 2006 hunet . All Rights reserved.( ) / , , MBA (3) . , , , , , / , , .. 1) : , . 2) : . 3).

4 , GNP , . 4) , : , . 5) : , . Copyright 2006 hunet . All Rights reserved.( ) / , , MBA (4) & . , ? ? . , ? ? . , , , , , , , ( ) . , , , ..- ?- ?- ?- ?

5 - ?- ?- ? Copyright 2006 hunet . All Rights reserved.( ) / , , MBA (5) . , , . , / , , . , ..- ?- , , ?- ?, ?, ? - ?- , ? Copyright 2006 hunet . All Rights reserved.( ) / , , MBA (6).

6 , . , US 100,000 , 1 , US 25,000 , 30%, 60% . , . Copyright 2006 hunet . All Rights reserved.( ) / , , MBA (7) - ? . , ?, ?, ? .. , , .. 1) : , ?, OEM(Original Equipment Manufacturing) ?, ODM(OrderDeveloped Manufacturing) , ?, , ?

7 , , . Copyright 2006 hunet . All Rights reserved.( ) / , , MBA (7) - 2) : . , , ..- ?, ?, ?, , , / ?, ? , , . , .Copyright 2006 hunet . All Rights reserved.( ) / , , MBA (7) - 3).

8 , .. (Volume Discount) . , , , , , , . Copyright 2006 hunet . All Rights reserved.( ) / , , MBA (7) - 4) : .. , , , , , , . , , . DM, , , , , , E-mail . , . , DM.

9 Copyright 2006 hunet . All Rights reserved.( ) / , , MBA (8) , 1) : , . , .. - ?- ?- ?- ?- ?- ?- ?- ? , , , .Copyright 2006 hunet . All Rights reserved.( ) / , , MBA (8) , 2) : , , , , , . / , . : ?

10 / , ? / : ? / ? : ? / ? 3) : , . , (Ghost Shopper) , 3.