Accounting Principles 8th Edition - MCCC

1 Page 8-1 Page 8-2 PricingManagerial AccountingFifth EditionWeygandt Kimmel KiesoPage 8-3study a target cost when the market determines a product a target selling price using cost-plus time-and-material pricing to determine the cost of services a transfer price using the negotiated, cost-based, and market -based issues involved in transferring goods between divisions in different 8-4preview of chapter 8 Page 8-5 The price of a good or service is affected by many factors. External SalesRegardless of the factors involved, the price must cover the costs of the good or service as well as earn a reasonable 8-1 Page 8-6To determine an appropriate price, a company must have a good understanding of market products are not easily differentiated from competitor goods, prices are not set by the company, but rather by the laws of supply and demand such companies are called price products are unique or clearly distinguishable from competitor goods.

2 Prices are set by the SalesPage 8-7In a highly competitive industry, the laws of supply and demand significantly affect product company can affect the price to a significant extent so, to earn a profit, companies must focus on controlling requires setting a target cost that will provide the company s desired 1 Compute a target cost when the market determines a product CostingPage 8-8 Target cost: Cost that provides the desired profit on a product when the market determines a product s 1 Compute a target cost when the market determines a product CostingIf a company can produce its product for the target cost or less, it will meet its profit 8-2 Page 8-9 First, a company should identify its market niche where it wants to , the company conducts market research to determine the target price the price the company believes will place it in the optimal position for the target.

3 The company determines its target cost by setting a desired , the company assembles a team to develop a product to meet the company s 1 Compute a target cost when the market determines a product CostingPage 8-10 The desired profit for this new product line is$1,000,000 x 25% = $250,000 Each cover must result in profit of $250,000 / 200,000 units = $ market price Desired profit Target cost per unit$20 $ $ per unitKRC Phones, Inc. is considering introducing a fashion cover for its phones.

4 market research indicates that 200,000 units can be sold if the price is no more than $20. If Fine Line decides to produce the covers, it will need to invest $1,000,000 in new production equipment. Fine Line requires a minimum rate of return of 25% on all investments. Determine the target cost per unit for the 1 Compute a target cost when the market determines a product Costing-=Solution on notes pagePage 8-11 Target cost related to price and profit means and desired profit must be determined before selling Cost and selling price must be determined before desired profit.

5 C. Price and desired profit must be determined before Costs can be achieved only if the company is at full capacity. Review QuestionSO 1 Compute a target cost when the market determines a product and desired profit must be determined before selling Cost and selling price must be determined before desired profit. c. Price and desired profit must be determined before Costs can be achieved only if the company is at full capacity. Solution on notes pagePage 8-12In an environment with little or no competition, a company may have to set its own price.

6 When a company sets price, the price is normally a function of product cost: cost-plus requires establishing a cost base and adding a markup to determine a target selling of the markup (the plus ) depends on the desired return on investment for the product:ROI= net income invested assetsSO 2 Compute a target selling price using cost-plus PricingPage 8-13In determining the proper markup, a company must consider competitive and market conditionsCost-plus formula is expressed as:SO 2 Compute a target selling price using cost-plus PricingIllustration 8-3 Page 8-14 Illustration:Cleanmore Products, Inc.

7 Is in the process of setting a selling price on its new top-of-the-line, 3-horsepower, 16-gallon, variable-speed wet/dry shop vacuum. The per unit variable cost estimates for the new shop vacuum are as 2 Compute a target selling price using cost-plus PricingIllustration 8-4 Page 8-15In addition, Cleanmore has the following fixed costs per unit at a budgeted sales volume of 10,000 2 Compute a target selling price using cost-plus PricingIllustration 8-5 Page 8-16 Cleanmore has decided to price its new shop vacuum to earn a 20% return on its investment (ROI)

8 Of $1,000, 2 Compute a target selling price using cost-plus PricingMarkup = 20% ROI of $1,000,000 Expected ROI = $200,000 10,000 units = $20 Sales price per unit = Solution on notes pageIllustration 8-6 Page 8-17 Use markup on cost to set a selling price:Compute the markup percentage to achieve a desired ROI of $20 per unit:SO 2 Compute a target selling price using cost-plus PricingCompute the target selling price:Illustration 8-7 Illustration 8-8 Solution on notes pagePage 8-18SO 2 Compute a target selling price using cost-plus PricingLimitations of Cost-Plus PricingAdvantageof cost-plus pricing: Easy to : Does not consider demand side: Will the customer pay the price?

9 Fixed cost per unit changes with change in sales volume: At lower sales volume, company must charge higher price to meet desired 8-19 Illustration: If budgeted sales volume for Cleanmore Products was 8,000 instead of 10,000, Cleanmore s variable cost per unit would remain the same. However, the fixed cost per unit would change as 2 Compute a target selling price using cost-plus PricingIllustration 8-9 Cleanmore s desired 20% ROI now results in a $25 ROI per unit [(20% x $1,000,000) / 8,000].Page 8-20 Cleanmore computes the selling price at 8,000 units as 2 Compute a target selling price using cost-plus PricingIllustration 8-10At 8,000 units, how much would Cleanmore mark up its total unit costs to earn a desired ROI of $25 per on notes pagePage 8-21SO 2 Compute a target selling price using cost-plus PricingAlternative pricing approach:Simply add a markup to variable costs.

10 Avoids the problem of uncertain cost information related to fixed-cost-per-unit computations. Helpful in pricing special orders or when excess capacity disadvantage:Managers may set the price too low and failto cover fixed 8-22 KRC Air Corporation produces air purifiers. Using a 45% markup percentage on total per unit cost, compute the target selling on notes pageSO 2 Compute a target selling price using cost-plus PricingPage 8-23 Cost-plus pricing means price = variable cost + (markup percentage + variable cost).