Ansoff's Matrix - tutor2u

Name:Class:Date Taken:Total Possible Marks: 13 Ansoff's MatrixComplete the following questions in the time allowed by your :(1markforeachcorrectanswer)[A]_____isth enamegivenbyAnsofftoagrowthstrategywhere thebusinessfocusesonsellingexistingprodu ctsinto[B] ,thebusinessisfocusingonmarketsandproduc tsitknowswell, [C] ,including[D]_____(sellingtheproducttoan ewcountry)oraddingnew[E]_____channels( ).ThemostriskystrategyinAnsoff'sMatrixis [F] tutor2u Ltd 2010/11- 1 2 -13/07 ' tutor2u Ltd 2010/11- 2 :Class:Date Taken:Total Possible Marks: 13 Ansoff's MatrixComplete the following questions in the time allowed by your :(1markforeachcorrectanswer)[A]Marketpen etrationisthenamegivenbyAnsofftoagrowths trategywherethebusinessfocusesonsellinge xistingproductsinto[B] ,thebusinessisfocusingonmarketsa

[A]Market penetration is the name given by Ansoff to a growth strategy where the business focuses on selling existing products into [B]existing markets. With this

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